With millions of apps out in the App world, it is a challenge to keep your app users engaged. There are several app marketing options available out there that help can boost an app’s user base and retention ratio. One such option available to app marketers is push notification.
However, this tactic is widely abused due to lack of planning and poor knowledge. You need to leverage push notifications in the best possible manner to support the growth of your mobile application. The best part about push notification is the fact that marketers can use this tool throughout the app marketing lifecycle.
While many marketers consider push notifications as intrusive, a survey conducted by Localytics suggests that a whopping “52% of people have push notifications enabled on their smartphones and 54% of users who clicked on a segmented push notifications converted.”
If we go by the numbers, push notifications is clearly one of the most effective ways of reaching out to the user and helping swing the favor in your app’s way.
Here are the best practices of Push Notifications to improve user engagement ratio:
Get Users to Opt-In
In order for your users to take advantage of push notifications, they need to opt-in. Don’t just take a robotic approach to implement the pop-up seeking permission. It is important to make your users understand why they need to receive push notifications.
Related: Mobile App: Important Element of Branding Strategy
You can consider explaining the app’s description when you’ll use the push notifications features. You can ensure that users don’t opt-out at a later stage by managing push preferences in the app. Give users the option to decide the types of notifications they want to receive.
Equally important is the need to track the number of opt-outs and active users. If you witness a decline in opt-outs, you need to rethink your strategy.
Determine the Right Amount of Push
Now comes the trickiest part, how much is too much. Well, instead of thinking about numbers focus on providing users the best experience with the app. It is important to strike a balance between user preferences and features of app. Ultimately, everything boils down to letting users receive push notifications according to their preferences.
Craft compelling messages
Notifications that are dull and mundane are bound to get lost in the oblivion. Whether your notifications are about special deals, breaking news or new features, you need to ensure that your messages generate interest and raise curiosity. User must be intrigued to click and know more about what next. Keep your messages short, sweet and crisp. Don’t go beyond 128 character limit and use A/B testing to know what works with the users and what doesn’t.
Onboarding New Users
Push notifications are a great way to create a formidable first impression. You can use push notification to showcase the best feature and encourage user to opt-in for push messages. Just start with explaining users the advantages of push notifications and how it will improve user experience.
Get smart and leverage tools
Don’t shy away from using tools like Localytics and Urban Airship that can help you in implementing push notifications without any hassles. It is important to take into account your company size, target audience and business objectives before choosing a notification tool.
Finally
Remember, push notifications can turn out to be the most important tool for app marketer. However, its overuse and rampant abuse can backfire on your brand. The key to success is to know your user and provide highly contextual information at the right time.
Looking to Build App with Exclusive Push Notification Features, then CONTACT US NOW!
Next to read:
This article was brought to you by Best Mobile App Development Company.
No comments:
Post a Comment