When it comes to B2B or business to business the rules are completely different. It is not the same as compared to B2C (business-to-consumer). Undoubtedly, it is a whole new world. The sales cycles are relatively longer when working with another business.
Furthermore, a lot is at stake also. B2B transactions could well run into thousands of dollars. Social networking sites such as LinkedIn, Twitter and Facebook are the top choice of B2B marketers. Furthermore, content marketing activities like blogs, content, articles, and press release also play a key role in B2B sales.
There are several innovative ways that would help B2B marketers improve sales. Here are few important pointers that would help B2B marketers.
1. Tweet, Tweet and Tweet More
It is important to understand and find out about your target audience and analyze the preferences of people interested in your products. Tweet about your products, promote your product/service on your social media networking accounts and buyers will get directed to product page through Twitter. Gone are the days of cold calling. It is now a digital age.
2. Think Mobile App first
Mobile apps are not just about consumer apps or gaming apps. Businesses are embracing the app phenomenon to gain strategic advantage in business and streamline operations. There are several benefits such as managing inventory, scheduling events, keeping users updated about conferences, enhancing your brand image, facilitating communication and networking.
Related: Mobile App - A Crucial part of Brand strategy
3. Go Responsive
It is era of omnichannel experience. Your target audience uses different devices such as PC, laptop, smartphones and wearables such as smart watches. It is likely that users might check your email on any device. As a result, it is important that you provide a consistent experience. In order to ensure seamless experience, responsive design is the way to go.
4. Track User Behavior
Understand your audience first. This will open floodgates of possibilities. Track user behavior, understand usage patterns. Remember, give users what they want based on their likes and dislikes. You need to know what your users want and provide solutions accordingly. This approach will take you a long way in building valuable relations with your users.
5. Don’t Go by Assumptions
Making random assumptions could turn out to be dangerous. You need to strategize and ensure that you have a tactically strong marketing plan in place. It is important to create a marketing plan to effectively manage all aspects of social media, mobile apps and content marketing.
Finally
Marketing plans will help you reach your goals in a seamless manner. Just ensure that you measure your success at each and every step. It’s time to update your plans in order to experience a successful year ahead in 2016. Remember, always plan, take stock of priorities and don’t forget to develop a mobile app. Apps will be the driving force for your business.
This article was brought to you by AppsDevPro.
This article was brought to you by AppsDevPro.
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