Back in 2000, designing website and intuitive navigation structure was considered to be an art. There were no fixed patterns, rather a dark art. But the recent transformation of website design has made it more of science. Designing now revolves more around creating a good user experience. According to a report by Adobe, “Given 15 minutes to consume content, two-thirds of people would rather read something beautifully designed than something plain.”
However, user experience doesn’t come with wishful thinking. It is a meticulous process.
User experience is a result of conducting rigorous usability engineering activities during the project life-cycle. This work costs real money and several man-hours. Yes. UX requires investment. But the good news is that investment is not as high as people expect it to be.
Related: Importance of Colors in Responsive Web Design & Development
How people interact with websites is the core essence of business survival. Does your user access site on mobile device? There are several questions that need to be about user behavior right from how it happens to ensuring that it happens through design.
User experience design is the new phenomenon. You need to provide user a consistent experience across different devices, after all recent statistics provided by comScore suggest that smartphone internet consumption grew by 78% between December 2013 and December 2015.
When you build a site, it is important that you invest in UX design. Even if you already have a well-functioning website, hire a UX designer to review the UX.
When you build a site, it is important that you invest in UX design. Even if you already have a well-functioning website, hire a UX designer to review the UX.
Here are top reasons to invest more in UX:
When you are looking to launch a new product, feature or design
Whenever you are about to launch a new product, it is the best time to invest in user experience research. Whether you are launching new product or coming up with new feature or iteration, there are several options to research.
When people have a hard time understanding your design
Does your website get a high bounce rate? Do you think people are not very clear about design elements? Very often designers get carried away in the creativity and often add design elements that confuse users. Your target audience might be encountering problems using several features of website. In such scenario, it is important to listen to your users.
When User Satisfaction is at all-time low level
Eighty-eight percent of online consumers are less likely to return to a site after a bad experience. This is an alarming number for business owners. The satisfaction level of end user is a key differentiator of their behavior. It is crucial to keep an eye on the user satisfaction level to reduce the risk due to non-compliance of user behavior. Remember, the level of user adoption is directly proportional to user satisfaction.
When customers are not focal point of design
It is a cardinal rule never to design product without end-user in mind. Well, user is the core of the process. However, very often the final product is collective efforts of people and some things are beyond your control. If you are designing website, app or product without keeping users in the loop, you are steering the ship in the wrong direction. The only way out is to validate your product. It is important to design and test your product early and often.
When your team works in Silos
You got problem on hand, when you design team works in silos. Remember, user experience touches each and every aspect of web application or mobile app project. It is a teamwork that requires multi-disciplinary approach among different teams in your organization. When it comes to user experience, things work in loops. For instance, a developer has to evaluate design for technical feasibility. On the other hand, a business development manager needs to ensure that everything aligns with overall business goals.
You don’t want your designers to waste time on a design that coders can’t build. There is also a risk when there is lack of communication between your UX and Business teams. The risk of having design that will not meet your business needs. You need to focus on shared vision across different groups to ensure integrated effort for a great user experience.
UX gives you a strategic advantage
Don’t fall behind: Whether you’re building something new, or just revamping an old design, you are most certainly in trouble when there is lot of guesswork involved. Simply avoid random process and rise above chaos. You need to make communication a two-way process. It is important to get feedback from user and research user preferences.
Companies today are investing in UX and customer experience. There is a great possibility that your competitors are already investing in UX and reaping the benefits. Savvy customers expect good user experiences and are becoming increasingly intolerant of subpar experience. Remember, it just takes few seconds to do business with your competitors and that’s exactly what they’ll do.
The above article was brought to you by Top Web Design Services Company - AppsDevPro.
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